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Overview

Trodo provides four report types for product behavior analytics—for AI apps, agentic workflows, and SaaS. Use them to understand adoption, activation, repeat usage, and navigation paths.

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Report types

Insights

Trends and compositionsExample questions:
  • How many agent runs completed this week?
  • How do users split by plan or workspace?
  • Are activation rates improving?

Funnels

Conversion through stepsExample questions:
  • What share of signups reach first successful run?
  • Where does onboarding drop off?
  • How long does upgrade take?

Retention

Engagement over timeExample questions:
  • Do users return after seven days?
  • Does a feature correlate with higher retention?
  • How do cohorts compare week over week?

Flows

Paths users takeExample questions:
  • What do users do after opening the agent?
  • Which paths lead to upgrades?
  • Where do people go after viewing pricing?

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Common features

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Filtering

Narrow analysis to segments that matter: 
Users in the United States
AND on plan "pro"
AND completed onboarding

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Breakdowns

Segment metrics by properties: 
By country, device, plan, workspace, or custom traits

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Time controls

  • Date range (preset or custom)
  • Granularity (hour, day, week, month)
  • Comparison to a previous period

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Multi-step journeys

Combine auto-captured behavior with custom events in one funnel or flow—for example landing page → signup → first agent_run_completed.

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Choosing the right report

QuestionReportExample
”How many?” / “How much?”InsightsRuns completed this month
”What % convert?”FunnelsSignup → activation
”Do they come back?”RetentionWeek-1 after signup
”What path?”FlowsAfter prompt_submitted

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Building reports

1

Select report type

Insights, Funnels, Retention, or Flows
2

Choose events

Auto-events and/or custom track() events
3

Choose measurement

Unique users, totals, or property aggregations
4

Apply filters

Audience and context
5

Add breakdowns

Segment results
6

Set visualization and time range

Chart type and period

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Example: activation funnel

  1. Create a Funnel
  2. Step 1: signup_completed
  3. Step 2: integration_connected (or your definition of setup)
  4. Step 3: agent_run_completed
  5. Optional filter: utm_source

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Example: usage by plan

  1. Create an Insight
  2. Metric: count of agent_run_completed
  3. Breakdown: plan (people property)

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Saving and sharing

  • Save reports for reuse
  • Boards combine multiple reports—see Boards
  • Share with teammates (permissions vary by role)

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Next steps

Insights

Trends and metrics

Funnels

Conversion

Retention

Cohort engagement

Flows

Path analysis